Business Plan

No More Mistakes With BUSINESS MARKETING

This bar-code number lets you verify that you’re getting exactly the right version or edition of a book. But in business as in politics, with power comes responsibility, and if ever there were a question of public policy that represented both a humanitarian and a business issue, this is it. So a good case can be made for an obligation on the part of business leaders to speak up. If nothing else, leaders have a clear obligation to express solidarity with their own beleaguered employees, even if they find themselves unable or unwilling to denounce the ban outright.

As a member state of the Organization for Economic Co-operation and Development (OECD), Canada is a signatory to the Convention on Combating Bribery of Foreign Public Officials in International Business Transactions and passed the Corruption of Foreign Public Officials Act, which guides us. We are also a member of the OECD Working Party on Export Credits and Credit Guarantees, and are bound by the OECD Council Recommendation on Bribery and Officially Supported Export Credits.

Hence, it would seem reasonable to consider the ethics of a business according to the behaviors encouraged or required by its mission statement, and presume that if those who act to serve the business do so in a manner that is true to its mission, then its actions are as ethical as the mission of the business – specifically, that if a mission is good, then any action undertaken in pursuit of that goal is also good by virtue of its intention.

To be successful, you should plan about two hours per module to interact with the course content, which includes introducing yourself, watching the video vignettes, posting to case discussions, completing and posting to exercises, taking end-of-module quizzes, submitting an 400 word ethical analysis, and completing peer reviews of three other student ethics analyses.

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