Sales Vs. Business Development

Business Development Managers are responsible for developing the business side of a company, identify arising business opportunities and build long term relationships with prospects in order to increase the company revenue and maximize profits. This helps in increasing the return on investments and awareness about a particular business entity amongst clients and competitors. All of the copy written will be in an appropriate tone based on the demographic of the reader and the niche that the company is trying to target. Since a business development consultant has experience working with organizations at different levels of growth, they can consult with you on the best way to approach a new growth plan.

Such decisions are finalized by the business development team based on their cost-, time- and related assessments. But as you grow, separating and clearly defining the roles of the two teams will allow each to focus on what they …